Digital Signage, Retail
    September 12, 2019

    Digital signage retail research: 18 statistics that prove the case for in-store signage in 2019 (2/2: ROI, brand awareness and future opportunities)

    Digital signage is a powerful way for retailers to speak to their customers; to tell a brand story, to promote, to recommend and crucially to provide a bridge between physical and online. Digital signage is an important part of digital transformation and has been found – over and again – to deliver a significant return on investment for retailers.

    Below we have gathered together some of the most interesting statistics about retail signage solutions, from research conducted by users, by manufacturers and by industry analysts. 

    Check the statistics about Digital Signage market and Trends in 2019 here.

    Increase of sales


    A major advantage of digital signage and retail signage software is that you can change content instantly, and program it based on different factors, including weather conditions. Weather responsive ad campaigns can be very effective, Stella Cidre reported a 6% increase in year on year sales during a period using this tactic.


    Another example is La Redoute, who used billboards with weather sensors and ran a series of ads depending on weather conditions. This weather-triggered signage campaign resulted in a 17% sales increase.


    Using signage to manage a queue – for example, directing people to the next open till – can reduce checkout time, or perceived checkout time by as much as 35 percent and make customers happier.


    In an 2018 study in the US, Popspots found that 57% of consumers have purchased a new brand or product after seeing it in the checkout line.

    Brand awareness


    Even though La Redoute’s DOOH trial was via an offline channel, the ads led to a 34% increase in visits to La Redoute’s website.


    According to a Samsung UK Retail Digital Signage Survey from 2017, 84% of UK retailers believe digital signage creates significant brand awareness.

    Future opportunities: IoT, AI, payments


    Half of the top 100 retailers in the US started testing beacon technology from 2014 according to Business Insider. Beacons can be used to create reactive signage.


    Signage deployments that recognise faces and reactions are becoming more widely available, letting companies show better targeted content based on people’s demographics. Allied Market Research expects the facial recognition market to grow to $9.6 billion by 2022, around 20% year on year growth.


    According to WorldPay, 16% of global point of sale payments were made via an e-wallet and are predicted to grow to 28% by 2022 – by making screens payment points, retailers can capitalise on this opportunity to speed up checkout and increase spending.


    The internet is expected to account for 53% of retail sales in 10 years’ time, up from about a fifth at present, making it essential for all physical retailers to incorporate digital capabilities or lose out.

    Check the other 8 statistics about de digital signage market and trends here.

    For advice on your retail digital signage project, contact our experts.

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