Digital Signage, Retail, Weather-responsive marketing

    Summer’s here! How to use digital signage to best effect during the summer.

    The summer, holidays, sun, tourists... It’s well known that the weather has an undeniable impact on the habits, the mood and the behaviour of[...]
    June 24, 2019

    Digital Signage, DOOH, OOH

    8 benefits of Digital Out Of Home versus online advertising

    Here we look at some of the advantages that DOOH offers compared to online advertising and why this channel continues to grow in popularity.
    May 14, 2019

    Digital Signage, DOOH, OOH

    The power of DOOH: why is out-of-home advertising going digital?

    DOOH brings together the benefits of Out Of Home with the insights of online advertising and the immediacy of digital, making it a smart way to[...]
    May 6, 2019

    News, Digital Signage, Product

    Responsive dynamic display, a major weather based marketing attribute

    Dynamic display weather based marketing capitalises on weather conditions to promote content that draws in target audiences more easily and maximises[...]
    March 28, 2019

    Digital Signage

    Digital signage: implement your strategy for always performing content!

    Ensure maximum deliverability of your messages by building a strategy around your content, background and target environment. Here are the questions[...]
    September 4, 2018
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    Digital Signage, Retail

    Franchises and point of sale networks: standardize your brand image!

    How to keep your brand image under control ? Digital signage is a tool for standardizing in-store communication and at the same time to give[...]
    September 4, 2018

    Digital Signage, Tips

    5 tips to position your digital signage screens in the best possible way

    Finding the ideal spot to place your digital signage screens (and to target an audience) can be a complex and tedious task. Here is some advice to[...]
    September 4, 2018

    Digital Signage, Tips

    Avoid these errors when positioning your digital signage screens

    Badly positioning the screen can give off a bad brand image, make sure that the broadcasted messages have only very little impact, and, of course,[...]
    September 4, 2018
    Digital signage passage zone

    Digital Signage, Tips

    How to choose the best placement for your digital signage screens

    Positioning your digital signage screens well is a key step in the success of an on-screen communication project. Combined with a strong content[...]
    September 3, 2018

    Digital Signage, Technology

    Towards the end of software

    SaaS services are becoming legion in many companies around the globe, at the expense of the historic software architecture. Multiple reasons explain[...]
    September 3, 2018