May 2019

8 benefits of Digital Out Of Home versus online advertising

There are now more ways to reach customers than ever before, so as an advertiser, how do you choose where to spend your budget? How much should you assign to DOOH versus online? Here we look at[...]

The power of DOOH: why is out-of-home advertising going digital?

Digital Out of Home (DOOH) advertising has developed rapidly in the last few years, from the spaces available for advertisers to buy, to the effectiveness of its targeting. In fact, the channel[...]

Mar 2019

Responsive dynamic display, a major weather based marketing attribute

Dynamic display weather based marketing capitalises on weather conditions to promote content that draws in target audiences more easily and maximises the impact of communication campaigns.

Sep 2018

Digital signage: implement your strategy for always performing content!

Without strategy, no results. This applies in particular to digital signage campaigns. Too often, the distribution strategy does not take into account all the optimization parameters, both at[...]

Franchises and point of sale networks: standardize your brand image!

Why is it important to have a consistent branding accross your network ? A network operator delegates the communication of its identity to his affiliates. But how does one ensure its control[...]

5 tips to position your digital signage screens in the best possible way

Finding the ideal spot for your digital signage screen, a highly complex and tedious task since there are so many details to take into account (target audience, technical constraints, light,[...]

Avoid these errors when positioning your digital signage screens

Identifying the ideal position for a digital signage screen allows you to boost the impact of the broadcasted messages, mostly when this placement is correlated to the targeted audience and the[...]

How to choose the best placement for your digital signage screens

Sometimes wrongfully delegated to the technical crew, or to the installers, the choice of placement of the screens of a digital signage solution constitutes a significant element in a digital[...]

Towards the end of software

The historic software has appeared during the 80’s and has known its finest hour with manufacturers like IBM or Microsoft. In the early 2000’s it got competition with the arrival of the SaaS[...]

Synchronize digital signage screens

The synchronisation of screens happens in a context of content being broadcasted on the screen. It generally happens during the installation of digital signage, that will be the object of this[...]