Dynamic display weather based marketing capitalises on weather conditions to promote content that draws in target audiences more easily and maximises the impact of communication campaigns.
Incorporating weather conditions into programming is a simple matter of putting data at the core of communication, thus boosting your impact.
Digital signage has increased in impact and has been able to find its place in the communication strategies of many companies' marketing teams, who have started using this tool ever more[...]
The 30th of March that just passed, Microsoft Ventures Paris, Microsoft’s French start up accelerator, announced the start-ups selected for the sixth season. Since its creation in June 2013, the[...]