Internet Of Things

    Digital Signage, Retail, Technology, IoT

    What is the best implementation of IoT in retail?

    IoT (Internet of Things) technology has been hyped as transformational for many industries, perhaps especially retail, with huge figures suggested[...]
    August 13, 2019


    Digital signage trends for 2019 in retail

    Here we look at a few of the trends and issues that are shaping retail signage in 2019, from new form factors to voice interaction.  As signage[...]
    August 6, 2019
    Capture d’écran 2019-06-21 à 15.23.16

    Retail, Technology, Affichage Dynamique

    Retail marketing and in-store digital signage, your performance trump card

    How is an in-store advertising screen going to increase your sales? What strategy to adopt to achieve your objectives? Did you know that, besides[...]
    July 29, 2019

    Digital Signage, Retail

    What is retail digital signage?

    There are many ways of using signage in retail, from a screen in the shop window through to an interactive display at point of sale (POS). Digital[...]
    July 22, 2019

    Retail, Product, DOOH, Data

    Multi-media content and data streams with digital signage

    Dynamic content, whose data retrieval is automatic, is a major advantage of digital signage.
    July 8, 2019

    Retail, DOOH, Weather-responsive marketing

    Contextualised advertising and digital signage during summer sales: weather-triggered signage campaigns

    With summer sales about to start, we look at how contextualised advertising can help retailers to maximise profits by making the right offers to[...]
    July 1, 2019

    Digital Signage, Retail, Weather-responsive marketing

    Summer’s here! How to use digital signage to best effect during the summer.

    The summer, holidays, sun, tourists... It’s well known that the weather has an undeniable impact on the habits, the mood and the behaviour of[...]
    June 24, 2019

    News, Digital Signage, Retail, Product, Weather-responsive marketing

    Responsive dynamic display in shops, a major weather based marketing attribute

    Dynamic display weather based marketing capitalises on weather conditions to promote content that draws in target audiences more easily and maximises[...]
    March 28, 2019
    Weather conditions - thermometer

    News, Digital Signage, Retail, Technology, Product, Weather-responsive marketing

    Weather-responsive dynamic display: boosting the impact of communication

    Incorporating weather conditions into programming is a simple matter of putting data at the core of communication, thus boosting your impact.
    March 25, 2019

    Retail, Interactivity

    Digital signage, much more than "modern POS display"!

    Digital signage opens up the field of possibilities in terms of point-of-sale marketing thanks to interconnections with third party services[...]
    November 12, 2018