Here we start to look at how to approach measuring the ROI of retail digital signage solutions.
September 2, 2019
How is an in-store advertising screen going to increase your sales? What strategy to adopt to achieve your objectives? Did you know that, besides[...]
July 29, 2019
Dynamic content, whose data retrieval is automatic, is a major advantage of digital signage.
July 8, 2019
Contextualised advertising and digital signage during summer sales: weather-triggered signage campaigns
With summer sales about to start, we look at how contextualised advertising can help retailers to maximise profits by making the right offers to[...]
July 1, 2019
The summer, holidays, sun, tourists... It’s well known that the weather has an undeniable impact on the habits, the mood and the behaviour of[...]
June 24, 2019
Dynamic display weather based marketing capitalises on weather conditions to promote content that draws in target audiences more easily and maximises[...]
March 28, 2019