donnees

    Retail, Product, DOOH

    Multi-media content and data streams with digital signage

    Dynamic content, whose data retrieval is automatic, is a major advantage of digital signage.
    July 8, 2019
    shutterstock_360306674

    Retail, DOOH, Weather-responsive marketing

    Contextualised advertising and digital signage during summer sales: weather-triggered signage campaigns

    With summer sales about to start, we look at how contextualised advertising can help retailers to maximise profits by making the right offers to[...]
    July 1, 2019
    lake-constance-2409473_1920

    Digital Signage, Retail, Weather-responsive marketing

    Summer’s here! How to use digital signage to best effect during the summer.

    The summer, holidays, sun, tourists... It’s well known that the weather has an undeniable impact on the habits, the mood and the behaviour of[...]
    June 24, 2019
    sun-3313646_640

    News, Digital Signage, Retail, Product, Weather-responsive marketing

    Responsive dynamic display in shops, a major weather based marketing attribute

    Dynamic display weather based marketing capitalises on weather conditions to promote content that draws in target audiences more easily and maximises[...]
    March 28, 2019
    Weather conditions - thermometer

    News, Digital Signage, Retail, Product, Weather-responsive marketing

    Weather-responsive dynamic display: boosting the impact of communication

    Incorporating weather conditions into programming is a simple matter of putting data at the core of communication, thus boosting your impact.
    March 25, 2019
    department-store-1778720_1920

    Retail, Interactive Digital Signage

    Digital signage, much more than "modern POS display"!

    Digital signage opens up the field of possibilities in terms of point-of-sale marketing thanks to interconnections with third party services[...]
    November 12, 2018
    affichage dynamoique mall

    Digital Signage, Retail

    Digital signage: implement your strategy for always performing content!

    Ensure maximum deliverability of your messages by building a strategy around your content, background and target environment. Here are the questions[...]
    September 4, 2018
    Sans_titre

    Case Studies, Digital Signage, Retail

    The V and B franchises network: in-store marketing, digitalisation and point of sale as a media

    V and B est un bel exemple de déploiement de flotte d'écrans dans le cadre d'une stratégie de marketing au point de vente. Ce réseau de franchises a[...]
    September 4, 2018
    world-map-3234901_1920 (1)

    Digital Signage, Retail

    Franchises and point of sale networks: standardize your brand image with digital signage!

    How to keep your brand image under control ? Digital signage is a tool for standardizing in-store communication and at the same time to give[...]
    September 4, 2018
    parcours-achat-citymeo

    Retail

    Reduce in-store friction in the customer journey : how can digital signage enhance the customer experience?

    Whether they are real or perceived, the points of friction and ruptures in the in-store route are obstacles to the act of buying at the point of sale[...]
    September 4, 2018