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    Retail, DOOH, Weather-responsive marketing

    Contextualised advertising and digital signage during summer sales: weather-triggered signage campaigns

    With summer sales about to start, we look at how contextualised advertising can help retailers to maximise profits by making the right offers to[...]
    July 1, 2019
    lake-constance-2409473_1920

    Digital Signage, Retail, Weather-responsive marketing

    Summer’s here! How to use digital signage to best effect during the summer.

    The summer, holidays, sun, tourists... It’s well known that the weather has an undeniable impact on the habits, the mood and the behaviour of[...]
    June 24, 2019
    sun-3313646_640

    News, Digital Signage, Retail, Product, Weather-responsive marketing

    Responsive dynamic display in shops, a major weather based marketing attribute

    Dynamic display weather based marketing capitalises on weather conditions to promote content that draws in target audiences more easily and maximises[...]
    March 28, 2019
    Weather conditions - thermometer

    News, Digital Signage, Retail, Technology, Product, Weather-responsive marketing

    Weather-responsive dynamic display: boosting the impact of communication

    Incorporating weather conditions into programming is a simple matter of putting data at the core of communication, thus boosting your impact.
    March 25, 2019
    Weather reactive corporate communication

    Digital Signage, Internal communication, Product, Weather-responsive marketing

    Weather-responsive digital signage: greater impact and engagement

    The weather affects our habits, our behaviour, our emotions and our decisions. Because weather conditions have so much influence, they need to be[...]
    March 25, 2019