What is digital signage?
Digital signage is a new broadcast medium. It’s an innovative communication tool that allows you to broadcast multimedia content (photo’s, video’s, documents, RSS feeds, …) on a rich and adapted digital terminal. Thanks to your screen network, you have a better grip on your communication and send out the right message, at the right place, at the right time.
How does it work?
- A specific and dedicated signage tool (screen, projector, screen wall,…)
- Content to broadcast (choice and customisation of a template)
- A player (permanent equipment allowing for the management and broadcast of content)
Once the player is connected to a signage tool, your content goes directly on your screens!
Why choose digital signage?
89% of clients like digital signage on the POS (Source: KPMG): Choosing digital signage is thus choosing a solution that is well perceived by the consumer and which will evolve with new technologies
53% of Frenchmen say that the presence of digital innovation incites them to go to one shop rather than another: Choosing digital signage is thus using particularly effective tools!
3 visitors out of 4 remember digital signage (source IPSOS): Choosing digital signage thus means ensuring you’re the visibility of the brand and brand image with the visitors.
24% in average increase of sales during a digital signage campaign (Source: Popai - 2007): Choosing digital signage to communicate about your products thus means increasing your sales!
You have a digital signage project, ask for a free demo.