The summer, holidays, sun, tourists... This is the time to energise your shop window and your store to attract your visitors’ attention. It’s well known that the weather has an undeniable impact on the habits, the mood and the behaviour of shoppers. To get the most benefit from this effect, digital signage is your solution!
Simple, effective and practical, your screens can be programmed to display the information of your choosing to your customers, according to the day’s weather.
Now that summer’s here, here are a few examples of a campaign that you can set up in your point of sale.
In the jargon of the trade, this is a called weather-responsive digital signage. The system is simple and clever since you create several campaigns that are triggered directly and shown on your screens according to the weather.
Say you have 3 or 4 adverts highlighting your products or services. You decide to display them when the weather conditions are the best suited to them.
Digital signage conditional on the weather is a technique which already has a proven track record. Many sales and marketing strategies are also based on the emotional response triggered by the day’s weather among occasional shoppers.
Seasonal marketing aims to influence sales thanks to the weather conditions. Digital signage is the tool that will allow you to apply your strategy and to take advantage of it for summer sales.
Your shop window is the focal point of your visitors. By boosting it with screens, you make it modern and interactive. However, there are a few rules to comply with to preserve your level of attractiveness such as:
You can find more advices for the position of your display.
Creative and varied content shown on the screens is more profitable, especially if your shop has a window onto the street. If this is not the case, it doesn’t matter, a smart and dynamic inside strategy will also work!
If you want to optimise your window with digital signage think of:
Put your mind to it, summer’s just begun!
You have a digital signage project, ask for a free demo.