By relaying key information within the company (objectives, business news, performance indicators, etc.), screen-based communication is an essential pillar in building a strong corporate culture[...]
Mar 2019
Responsive dynamic display, a major weather based marketing attribute
Dynamic display weather based marketing capitalises on weather conditions to promote content that draws in target audiences more easily and maximises the impact of communication campaigns.
Weather-responsive dynamic display: boosting the impact of communication
Incorporating weather conditions into programming is a simple matter of putting data at the core of communication, thus boosting your impact.
Nov 2018
Digital signage, much more than "modern POS display"!
While the number of screens in points of sale is growing, the possibilities offered by digital signage solutions are still underused.
An excellent relay for traditional billboards, they also open[...]
Sep 2018
Digital signage: implement your strategy for always performing content!
Without strategy, no results. This applies in particular to digital signage campaigns. Too often, the distribution strategy does not take into account all the optimization parameters, both at[...]
The V and B franchises network: in-store marketing, digitalisation and point of sale as a media
Digital signage in franchise networks
V and B is a franchise network that distinguishes itself by its model: a bar, positioned on the concept of afterwork, is next to a cellar. The consumer has[...]
Franchises and point of sale networks: standardize your brand image!
Why is it important to have a consistent branding accross your network ? A network operator delegates the communication of its identity to his affiliates. But how does one ensure its control[...]
Reduce in-store friction in the customer journey : how can digital signage enhance the customer experience?
Whether acting out of need or pleasure, the consumer has more and more choices for the customer journey: full digital, full store, ROPO, showrooming etc... However, the physical point of sale is[...]
Case study: deployment of interactive digital signage screens
Axa Agency - Isabelle Darmau – ToulouseDynamic and interactive display to enhance the customer experience
As part of the refurbishment of the agency, the reception area has been the subject of[...]
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