grand-central-station-690180_1920

    Digital Signage, DOOH

    8 benefits of Digital Out Of Home versus online advertising

    Here we look at some of the advantages that DOOH offers compared to online advertising and why this channel continues to grow in popularity.
    May 14, 2019
    new-york-1745132_1920

    Digital Signage, DOOH

    The power of DOOH: why is out-of-home advertising going digital?

    DOOH brings together the benefits of Out Of Home with the insights of online advertising and the immediacy of digital, making it a smart way to[...]
    May 6, 2019
    sun-3313646_640

    News, Digital Signage, Retail, Product, Weather-responsive marketing

    Responsive dynamic display in shops, a major weather based marketing attribute

    Dynamic display weather based marketing capitalises on weather conditions to promote content that draws in target audiences more easily and maximises[...]
    March 28, 2019
    Weather conditions - thermometer

    News, Digital Signage, Retail, Product, Weather-responsive marketing

    Weather-responsive dynamic display: boosting the impact of communication

    Incorporating weather conditions into programming is a simple matter of putting data at the core of communication, thus boosting your impact.
    March 25, 2019
    Weather reactive corporate communication

    Digital Signage, Internal communication, Product, Weather-responsive marketing

    Weather-responsive digital signage: greater impact and engagement

    The weather affects our habits, our behaviour, our emotions and our decisions. Because weather conditions have so much influence, they need to be[...]
    March 25, 2019
    department-store-1778720_1920

    Retail, Interactive Digital Signage

    Digital signage, much more than "modern POS display"!

    Digital signage opens up the field of possibilities in terms of point-of-sale marketing thanks to interconnections with third party services[...]
    November 12, 2018
    affichage dynamoique mall

    Digital Signage, Retail

    Digital signage: implement your strategy for always performing content!

    Ensure maximum deliverability of your messages by building a strategy around your content, background and target environment. Here are the questions[...]
    September 4, 2018
    Sans_titre

    Case Studies, Digital Signage, Retail

    The V and B franchises network: in-store marketing, digitalisation and point of sale as a media

    V and B est un bel exemple de déploiement de flotte d'écrans dans le cadre d'une stratégie de marketing au point de vente. Ce réseau de franchises a[...]
    September 4, 2018
    world-map-3234901_1920 (1)

    Digital Signage, Retail

    Franchises and point of sale networks: standardize your brand image with digital signage!

    How to keep your brand image under control ? Digital signage is a tool for standardizing in-store communication and at the same time to give[...]
    September 4, 2018
    parcours-achat-citymeo

    Retail

    Reduce in-store friction in the customer journey : how can digital signage enhance the customer experience?

    Whether they are real or perceived, the points of friction and ruptures in the in-store route are obstacles to the act of buying at the point of sale[...]
    September 4, 2018