Internet Of Things

    Digital Signage, Retail, Technology, IoT

    What is the best implementation of IoT in retail?

    IoT (Internet of Things) technology has been hyped as transformational for many industries, perhaps especially retail, with huge figures suggested[...]
    August 13, 2019


    Digital signage trends for 2019 in retail

    Here we look at a few of the trends and issues that are shaping retail signage in 2019, from new form factors to voice interaction.  As signage[...]
    August 6, 2019
    Capture d’écran 2019-06-21 à 15.23.16

    Retail, Technology, Affichage Dynamique

    Retail marketing and in-store digital signage, your performance trump card

    How is an in-store advertising screen going to increase your sales? What strategy to adopt to achieve your objectives? Did you know that, besides[...]
    July 29, 2019

    Digital Signage, Retail

    What is retail digital signage?

    There are many ways of using signage in retail, from a screen in the shop window through to an interactive display at point of sale (POS). Digital[...]
    July 22, 2019

    Retail, Product, DOOH, Data

    Multi-media content and data streams with digital signage

    Dynamic content, whose data retrieval is automatic, is a major advantage of digital signage.
    July 8, 2019

    Retail, DOOH, Weather-responsive marketing

    Contextualised advertising and digital signage during summer sales: weather-triggered signage campaigns

    With summer sales about to start, we look at how contextualised advertising can help retailers to maximise profits by making the right offers to[...]
    July 1, 2019

    Digital Signage, Retail, Weather-responsive marketing

    Summer’s here! How to use digital signage to best effect during the summer.

    The summer, holidays, sun, tourists... It’s well known that the weather has an undeniable impact on the habits, the mood and the behaviour of[...]
    June 24, 2019

    Digital Signage, Technology

    Understanding digital signage

    A digital signage system is a powefull, complete and complex communication tool. Understanding this technology well is a necessity before completing[...]
    June 1, 2019

    Digital Signage, DOOH, OOH

    8 benefits of Digital Out Of Home versus online advertising

    Here we look at some of the advantages that DOOH offers compared to online advertising and why this channel continues to grow in popularity.
    May 14, 2019

    Digital Signage, DOOH, OOH

    The power of DOOH: why is out-of-home advertising going digital?

    DOOH brings together the benefits of Out Of Home with the insights of online advertising and the immediacy of digital, making it a smart way to[...]
    May 6, 2019