Digital signage at the service of performance
All the news about digital signage with articles from our experts. Displays are essential communication channels communication channels that each sector of activity must optimize to better reach and engage its audience.
In retail, screens in windows and stores are powerful vectors of brand image, traffic and sales.
In companies, internal communication screens are inclusive tools to spread a strong corporate culture and engage all employees.
Discover also our guides to prepare or optimize your communication project on screens as well as all our resources (white papers, webinars…) and customer testimonials to get inspired by concrete and successful projects.
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Latest articles
Showrooming: a trend challenging the retail
In what way is showrooming challenging the retail industry? Discover the reasons for its emergence and the solutions available to retailers to stand...
Can a company’s internal communication be automated?
HR departments of multi-site companies want to automate their internal communication and make it more relevant. Learn how to do so thanks to screens.
Digital transformation of companies: inevitable for growth?
Digital transformation is at the heart of companies’ concerns: their growth depends on the use of technological tools and deep restructuring.
How do you establish impactful internal communication?
How can internal communication have a favorable impact on a company’s results? Discover the benefits of a true strategy, helping you surpass your...
How to use DAM and Cloud Storage to improve content management?
Companies are looking for ways to optimise management of their digital content. Discover the benefits of Digital Asset Management, particularly for...
How do you integrate deskless workers into internal communication?
Cyril de Queral, CEO of Powell Software, and David Keribin, CEO of Cenareo, share their vision of inclusion in tools and communication within a...
Is flex office shaping the new offices of tomorrow?
Do you want to reorganise the way you work? Discover flex office and the many advantages it offers your workers!
Digital transformation: choosing the right partner for your digital communication
In a digitization project, the choice of a partner specializing in digital signage communication is a key success factor.
Understanding the ROPO concept and how it affects consumer behaviour
Explore the ROPO effect and learn how to harness it to develop your business.
Communication screens: a contextual medium
Digital signage exploits the benefits of contextual marketing to the full: it encourages memorisation and engagement from the audience.
Playlists vs. algorithms: intelligent programming to help productivity
Programming the delivery of content across a network of screens can be very time-consuming. Unless you equip yourself with intelligent solutions.Most read articles
Media and non media communication: which one to choose?
Having trouble deciding whether media or non media communication is best for your business? Here is how you can make the right choice for high ROI...
8 benefits of Digital Out Of Home versus online advertising
Here we look at some of the advantages that DOOH offers compared to online advertising and why this channel continues to grow in popularity.
Internal communication: examples of initiatives to achieve your objectives
Creativity is key to successful internal communication. Learn about the initiatives that companies are taking to improve their internal communication.
Employer brand communication
Communicating an employer brand increases a company’s attractiveness and improves its reputation. Learn how to implement a communication strategy.
Is flex office shaping the new offices of tomorrow?
Do you want to reorganise the way you work? Discover flex office and the many advantages it offers your workers!