ds

    Digital Signage, Retail

    What is retail digital signage?

    There are many ways of using signage in retail, from a screen in the shop window through to an interactive display at point of sale (POS). Digital[...]
    July 22, 2019
    lake-constance-2409473_1920

    Digital Signage, Retail, Weather-responsive marketing

    Summer’s here! How to use digital signage to best effect during the summer.

    The summer, holidays, sun, tourists... It’s well known that the weather has an undeniable impact on the habits, the mood and the behaviour of[...]
    June 24, 2019
    cover_EnM6mzl

    Digital Signage, Technology

    Understanding digital signage

    A digital signage system is a powefull, complete and complex communication tool. Understanding this technology well is a necessity before completing[...]
    June 1, 2019
    grand-central-station-690180_1920

    Digital Signage, DOOH, OOH

    8 benefits of Digital Out Of Home versus online advertising

    Here we look at some of the advantages that DOOH offers compared to online advertising and why this channel continues to grow in popularity.
    May 14, 2019
    new-york-1745132_1920

    Digital Signage, DOOH, OOH

    The power of DOOH: why is out-of-home advertising going digital?

    DOOH brings together the benefits of Out Of Home with the insights of online advertising and the immediacy of digital, making it a smart way to[...]
    May 6, 2019
    sun-3313646_640

    News, Digital Signage, Retail, Product, Weather-responsive marketing

    Responsive dynamic display in shops, a major weather based marketing attribute

    Dynamic display weather based marketing capitalises on weather conditions to promote content that draws in target audiences more easily and maximises[...]
    March 28, 2019
    Weather conditions - thermometer

    News, Digital Signage, Retail, Technology, Product, Weather-responsive marketing

    Weather-responsive dynamic display: boosting the impact of communication

    Incorporating weather conditions into programming is a simple matter of putting data at the core of communication, thus boosting your impact.
    March 25, 2019
    Weather reactive corporate communication

    Digital Signage, Internal communication, Product, Weather-responsive marketing

    Weather-responsive digital signage: greater impact and engagement

    The weather affects our habits, our behaviour, our emotions and our decisions. Because weather conditions have so much influence, they need to be[...]
    March 25, 2019
    affichage dynamoique mall

    Digital Signage, Customer experience, Retail

    Digital signage: implement your strategy for always performing content!

    Ensure maximum deliverability of your messages by building a strategy around your content, background and target environment. Here are the questions[...]
    September 4, 2018
    Sans_titre

    Case Studies, Digital Signage, Customer experience, Retail

    The V and B franchises network: in-store marketing, digitalisation and point of sale as a media

    V and B est un bel exemple de déploiement de flotte d'écrans dans le cadre d'une stratégie de marketing au point de vente. Ce réseau de franchises a[...]
    September 4, 2018