Digital signage at the service of performance
All the news about digital signage with articles from our experts. Displays are essential communication channels communication channels that each sector of activity must optimize to better reach and engage its audience.
In retail, screens in windows and stores are powerful vectors of brand image, traffic and sales.
In companies, internal communication screens are inclusive tools to spread a strong corporate culture and engage all employees.
Discover also our guides to prepare or optimize your communication project on screens as well as all our resources (white papers, webinars…) and customer testimonials to get inspired by concrete and successful projects.
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Latest articles
Digital signage: implement your strategy for always performing content
Ensure maximum deliverability of your messages by building a strategy around your content, background and target environment. Here are the questions...
The V and B franchises network: in-store marketing, digitalisation and point of sale as a media
V and B is a good example of deploying a fleet of screens as part of a point-of-sale marketing strate
Franchises and point of sale networks: standardize your brand image with digital signage!
How to keep your brand image under control? Digital signage is a tool for standardizing in-store communication and at the same time to give...
Digital in-store: digital signage enhances the customer experience
Managers are looking to enrich the customer journey and restore emotional value to the store experience for a better brand perception score and a...
Deployment of interactive digital signage screens in a bank and insurance agency
A dynamic and interactive display to enhance the customer experience! The objective is to find a solution to welcome, inform and reduce the...
Interactive dynamic point-of-sale display: a new use to generate commitment
Digital signage offers communicators innovative opportunities to reach their targets. Their goals: generate commitment and offer differentiating...
Digital signage: press 1 if your screen has gone black...
With a digital signage project, any incident can have substantial repercussions. Though the absence of problems is a utopia, the way these incidents...
Free digital signage: the real cost
Faced with the prices of certain digital signage solutions, the free alternatives have found their niche. Are they really interesting? What are the...
Digital signage market in numbers
Digital signage is a higly effective way of communicating that benefits from a rapidly expanding market. Data confirm its impact on the target...
The case of a customer: installing digital signage at Sigfox
Sigfox uses our digital signage solution for its internal communications. Even though its screens are located in the four corners of the globe,...
5 tips to position your digital signage screens in the best possible way
Finding the ideal spot to place your digital signage screens (and to target an audience) can be a complex task. Here is some advice to ease the task.Most read articles
Media and non media communication: which one to choose?
Having trouble deciding whether media or non media communication is best for your business? Here is how you can make the right choice for high ROI...
Digital signage: strategic and operational issues
Digital signage is a strategic tool, beneficial for companies. Discover the benefits of this innovative communication and marketing tool.
Is flex office shaping the new offices of tomorrow?
Do you want to reorganise the way you work? Discover flex office and the many advantages it offers your workers!
8 benefits of Digital Out Of Home versus online advertising
Here we look at some of the advantages that DOOH offers compared to online advertising and why this channel continues to grow in popularity.
Employer brand communication
Communicating an employer brand increases a company’s attractiveness and improves its reputation. Learn how to implement a communication strategy.