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Digital signage at the service of performance
All the news about digital signage with articles from our experts. Displays are essential communication channels communication channels that each sector of activity must optimize to better reach and engage its audience.
In retail, screens in windows and stores are powerful vectors of brand image, traffic and sales.
In companies, internal communication screens are inclusive tools to spread a strong corporate culture and engage all employees.
Discover also our guides to prepare or optimize your communication project on screens as well as all our resources (white papers, webinars…) and customer testimonials to get inspired by concrete and successful projects.
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Latest articles
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Digital signage trends for 2019 in retail
Here we look at a few of the trends and issues that are shaping retail signage in 2019, from new form factors to voice interaction.![](https://blog.cenareo.com/hubfs/Marketing/image%20blog/Capture%20d%E2%80%99e%CC%81cran%202019-06-21%20a%CC%80%2015.23.16.png)
Retail marketing and in-store digital signage, your performance trump card
How is an in-store advertising screen going to increase your sales? What strategy to adopt to achieve your objectives? Did you know that, besides...![](https://blog.cenareo.com/hubfs/Marketing/image%20blog/ds.jpg)
What is retail digital signage?
There are many ways of using signage in retail, from a screen in the shop window through to an interactive display at point of sale (POS). Digital...![](https://blog.cenareo.com/hubfs/donnees.jpg)
Multi-media content and data streams with digital signage
Dynamic content, whose data retrieval is automatic, is a major advantage of digital signage.![](https://blog.cenareo.com/hubfs/shutterstock_360306674.jpg)
Contextualised ads during summer sales: weather-triggered digital signage campaigns
With summer sales about to start, we look at how contextualised advertising can help retailers to maximise profits by making the right offers to...![](https://blog.cenareo.com/hubfs/summerdisplay%20.jpg)
How to use digital signage to best effect during the summer
Summer, holidays, sun, tourists... It’s well known that the weather has an undeniable impact on the habits, the mood and the behaviour of shoppers....![](https://blog.cenareo.com/hubfs/cover_EnM6mzl.jpg)
Understanding digital signage
A digital signage system is a powefull, complete and complex communication tool. Understanding this technology well is a necessity before completing...![](https://blog.cenareo.com/hubfs/grand-central-station-690180_1920.jpg)
8 benefits of Digital Out Of Home versus online advertising
Here we look at some of the advantages that DOOH offers compared to online advertising and why this channel continues to grow in popularity.![](https://blog.cenareo.com/hubfs/new-york-1745132_1920.jpg)
The power of DOOH: why is out-of-home advertising going digital?
DOOH brings together the benefits of Out Of Home with the insights of online advertising and the immediacy of digital, making it a smart way to...![](https://blog.cenareo.com/hubfs/sun-3313646_640.jpg)
Responsive dynamic display in shops, a major weather based marketing attribute
Dynamic display weather based marketing capitalises on weather conditions to promote content that draws in target audiences more easily and maximises...![](https://blog.cenareo.com/hubfs/Weather%20conditions%20-%20thermometer.jpg)
Weather-responsive dynamic display: boosting the impact of communication
Incorporating weather conditions into programming is a simple matter of putting data at the core of communication, thus boosting your impact.Most read articles
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Media and non media communication: which one to choose?
Having trouble deciding whether media or non media communication is best for your business? Here is how you can make the right choice for high ROI...![](https://blog.cenareo.com/hubfs/shutterstock_650414212.jpg)
Digital signage: strategic and operational issues
Digital signage is a strategic tool, beneficial for companies. Discover the benefits of this innovative communication and marketing tool.![](https://blog.cenareo.com/hubfs/commerce-crown-modern-374894.jpg)
Retail: 4 performance indicators for in-store screens
Digital signage and Retail: Discover the key performance indicators to measure and optimise the impact of screens on store performance.![](https://blog.cenareo.com/hubfs/shutterstock_451168228.jpg)
Internal communication: examples of initiatives to achieve your objectives
Creativity is key to successful internal communication. Learn about the initiatives that companies are taking to improve their internal communication.![](https://blog.cenareo.com/hubfs/commerce-crown-modern-374894-1.jpg)
Make money from your digital signage network
Your digital signage network can be turned into an advertising network with your suppliers and generate income thanks to a win-win system.![](https://blog.cenareo.com/hubfs/Affichage%20Dynamique%20Me%CC%81te%CC%81o%20Re%CC%81actif%202.jpg)