Digital signage at the service of performance

All the news about digital signage with articles from our experts. Displays are essential communication channels communication channels that each sector of activity must optimize to better reach and engage its audience.

In retail, screens in windows and stores are powerful vectors of brand image, traffic and sales.

In companies, internal communication screens are inclusive tools to spread a strong corporate culture and engage all employees.

Discover also our guides to prepare or optimize your communication project on screens as well as all our resources (white papers, webinars…) and customer testimonials to get inspired by concrete and successful projects.

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Latest articles

Published on: 13 Aug 19 | Reading : 3 minutes

What is the best implementation of IoT in retail?

IoT (Internet of Things) technology has been hyped as transformational for many industries, perhaps especially retail, with huge figures suggested...

Published on: 6 Aug 19 | Reading : 2 minutes

Digital signage trends for 2019 in retail

Here we look at a few of the trends and issues that are shaping retail signage in 2019, from new form factors to voice interaction.

Published on: 29 Jul 19 | Reading : 2 minutes

Retail marketing and in-store digital signage, your performance trump card

How is an in-store advertising screen going to increase your sales? What strategy to adopt to achieve your objectives? Did you know that, besides...

Published on: 22 Jul 19 | Reading : 3 minutes

What is retail digital signage?

There are many ways of using signage in retail, from a screen in the shop window through to an interactive display at point of sale (POS). Digital...

Published on: 8 Jul 19 | Reading : 2 minutes

Multi-media content and data streams with digital signage

Dynamic content, whose data retrieval is automatic, is a major advantage of digital signage.

Published on: 1 Jul 19 | Reading : 3 minutes

Contextualised ads during summer sales: weather-triggered digital signage campaigns

With summer sales about to start, we look at how contextualised advertising can help retailers to maximise profits by making the right offers to...

Published on: 24 Jun 19 | Reading : 2 minutes

How to use digital signage to best effect during the summer

Summer, holidays, sun, tourists... It’s well known that the weather has an undeniable impact on the habits, the mood and the behaviour of shoppers....

Published on: 1 Jun 19 | Reading : 6 minutes

Understanding digital signage

A digital signage system is a powefull, complete and complex communication tool. Understanding this technology well is a necessity before completing...

Published on: 14 May 19 | Reading : 3 minutes

8 benefits of Digital Out Of Home versus online advertising

Here we look at some of the advantages that DOOH offers compared to online advertising and why this channel continues to grow in popularity.

Published on: 6 May 19 | Reading : 2 minutes

The power of DOOH: why is out-of-home advertising going digital?

DOOH brings together the benefits of Out Of Home with the insights of online advertising and the immediacy of digital, making it a smart way to...

Published on: 28 Mar 19 | Reading : 3 minutes

Responsive dynamic display in shops, a major weather based marketing attribute

Dynamic display weather based marketing capitalises on weather conditions to promote content that draws in target audiences more easily and maximises...